Dear Amazing Yarn Store,
My name is Krista Suh and I am an avid knitter as well as a political activist who is passionate about women's rights. Shortly after the election, when I heard about the Women's March on Washington D.C. on January 21, 2017, I knew I wanted to be involved, so together with my friend Jayna Zweiman, we came up with The Pussyhat Project, which aims to activate women across the country to knit 1.17 million hats for the Women's March on Washington D.C. The hope is to make a BIG unified statement at the march with the million marchers gathered together creating a sea of pink, as well as giving women who cannot go to the march a chance to participate and "be there." When a woman knits a hat, she will be keeping a marcher warm in D.C., and when a marcher wears this handmade hat, the marcher will be representing the person at home who made it. It's a beautiful connection. With one million women wearing pink hats made by one million OTHER women... it will be as if there are 2 million people there at the March.
I asked my knitting teacher Kat Coyle, at my Local Yarn Store, The Little Knittery, to make the official Pussyhat pattern and she excitedly agreed! My LYS has been such a huge resource for me in doing this project - I've met so many amazing women in the impromptu knitting circles that gather around the Little Knittery table. From these women, I've gotten advice that has gotten me out of snafus in knitting as well as life.
My LYS is so beloved to me, it got me thinking that I really want women across the nation to have a resource like this as well as they knit their "Pussy Power Hats." I was wondering if you as an independent yarn store would be willing to be an official Ally for the Pussyhat Project?
This is what that collaboration would look like:
We'll have a page on our website called "LOCATIONS" listing your business - its address, phone number, and website. We launched on the Wednesday before Thanksgiving, and in just 5 days our website has gotten over 50,000 page views, and we got over 7,000 unique NEW visitors yesterday, and we still have many groups to reach out to.
At your store, we ask that you print out a copy of the pattern (it has amazing artwork in it - the cover is delicious, in my opinion) and put it in a prominent place, and perhaps have extra copies available for people to pick up. If you could knit a sample of the hat to let people know what it looks like and place it next to the Pattern Booklet, plus a pile of the pink yarn you sell - we know it will attract attention and hopefully sell yarn! We also ask that you blast info about the Pussyhat Project across your website, newsletter, across social media, and of course, good ole' word of mouth!
If you've ever been to your bank's website, you might notice they list their different branches and services they offer, for example "ATM drive up" "sells stamps" "wheelchair accessible." Similarly, we want to let knitters know what "services" your location offers the knitters of the Pussyhat Project. Here is a list below, and if you want to be involved, please fill out the form on this page and let us know which of the "services" you want knitters to know you provide, and we will add that to your listing on our website.
A) Beginners Welcome
This means that beginner knitters can come by during business hours or help. Some beginners will need to buy a whole "start up" kit from you and will need help getting the right supplies.
B) Knit Parties / Knit Alongs
You will be having gatherings to make Pussyhats together - a great way to bring together the community at your store!
You will be having discounts for Pussyhat knitters - for example, you might want to offer 10% off pink yarn if people make a Pussyhat - the details of the promotion are up to you.
D) Drop point
This means you are willing to collect hats from knitters in your area (i.e. knitters see that you are a drop point and will come by during business hours to drop off their knitted hats). Another responsibility of being a drop point is connecting with your local marchers who are heading to D.C. and giving them their hats to wear. This is a more efficient way of getting hats to marchers and will relieve the distribution of hat effort in Washington D.C. the week of the march. It's fairly easy to find interested marchers - they are forming facebook groups around the country! It could be as easy as finding a "head" marcher, giving her the hats, and letting her distribute them to her group. You getting the hats to marchers is a MAJOR help for the project. If you exhaust all these options and cannot find local marchers, at that point you are welcome to box the hats you've collected and send them to the D.C. collection address and we will find marchers the week of the march to give them the hats.
E) Pick up point
This means you are willing to let marchers local to your area know that they can come by your store to pick up a hat. (We will encourage them to call ahead to make sure there are hats available at the time.)
F) $ Donations Accepted
We have some people who want to buy yarn for knitters. These generous donors can call an ALLY business listed on our website and offer to buy yarn. You will accept their payment of yarn, and then give that yarn to someone at the store who wants to knit pussyhats.
If you are interested in being an ALLY please write back with a big fat YES! and let me know which "services" you want me to list under your business. If you have other ideas for "services" to list please let me know that as well.
Thank you so much!
Krista Suh & Jayna Zweiman